The South Beach lifestyle has become a concept
brand in and of itself, emerging as Miami’s
trendiest cultural export.
The destination is the crown jewel of the
American Riviera, where “the young and the
strapless” set celebrate the good life in a
cutting-edge scene combining South American,
European and East Coast influences. Come
this May, Greater Toronto condo-hunters will
enjoy an unprecedented opportunity to invest in
a concept community unlike any
other. Imagine the vibe of South Beach Miami
imported to a four-acre site at Park Lawn Road and
Lakeshore Boulevard. The South Beach Condos + Lofts is
slated for construction in Fall 2008, with occupancy in
late 2010.
Shopping for fresh new digs to call home is like
learning a second language. In order to be fluent you've
got to practice, keep your eye on the prize, then get
out there and live it. If you’re the sort of diva turned
on by going from Dior to Dolce in under sixty seconds,
the South Beach Condos + Lofts is where you’ll want to
cool your stilettos after long hours on Bay Street. With
a location that’s a mere twenty minutes from Toronto’s
downtown core, yet blissfully ensconced on the shores of
Lake Ontario – this “bright young beacon” is a lifestyle
guru’s ground zero.
The $250 million plus development features two soaring
glass towers totaling 626 condominium units and lofts.
The integrity of this development’s infrastructure
breathes vitality and viability into the existing
community, giving texture and style to the locality. In
compliment, the established roots of Etobicoke enhance
the desirability of this new condo project’s waterfront
location.
“Our location is our main strength,” says Jason Shiff,
Sales Manager for the project. “Projects that offer
spectacular lakeview living so close to the downtown
core are increasingly rare, there just isn’t the space.
And we’ve put such an irresistibly unique twist on it,
there just isn’t anything else on the market that
compares.” He elaborates, “We’ve done a lot of research
on what the new generation of home buyers want – from
layouts, to finishes, to amenities. Simply put, it’s
just going to blow the competition away. The fitness
center alone will generate buzz, people just haven’t
seen this kind of luxury and attention to detail when it
comes to condo amenities.”
This isn’t just another cookie cutter condo project;
Shiff and his team are definitely selling it as “a world
apart”, a destination in itself. And while you’re here,
with a topped up, foamy latte, you might as well take in
the neighbours. Anchored by great retail and the
fabulous SOBE full service spa, the South Beach Condos +
Lofts project offers a “Hall of Fame” of high-end
amenities: a Hollywood style screening room, resident
lounge, library, hotel style guest suites, wine storage,
pet daycare and business centre.
Centered on South Beach style and Art Deco architecture,
this will be one of Toronto's most prominent "themed"
developments. The project features a retail gateway
resembling the famous South Beach Art Deco Skyline. The
exterior of the retail façade blends beautifully with
the Art Deco-inspired linear shape of the towers. Retail
spaces shine like a jewelry box, boasting conceptual
design flourishes to rival the real deal down south. As
you walk into the lavish lobby,
the vibrant array of South
Beach style is on stunning display - the irresistible
energy, the bold visuals.
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The builders behind the project, Amexon Development
Corporation, enjoy a thirty-five year track record in
Toronto, establishing a brand synonymous with building
excellence and tenant satisfaction.
South Beach
enjoys the
smitten loyalty of socialites and starlets alike, and
serves as great inspiration for the company’s latest
project. The presentation center will be a “must-see”
destination in itself, an impressive showroom
highlighting the persuasive power of design in a
contemporary urban context.
Adding to an extensive portfolio in commercial,
residential, industrial and hospitality – this new
project is a developer’s dream come true: an ideal
location, the perfect time, the best team of
collaborators.
In generating the look and feel of the concept, Amexon
wisely tapped high profile, Toronto based firm II By IV
Design Associates. The team is led by founder Dan
Menchions, a designer internationally recognized for
both his exceptional design skill and management
expertise. “We were really doing variations on the best
of “the South Beach style” – but with an elegant,
understated twist,” says Menchions. And his isn’t a
plug-n-play import approach either. “We adapted the most
suitable elements. We thought about what would translate
best to the specific environment of our site,” he
explains. So don’t expect a lazy
every-single-thing-is-white. A “toss the jelly beans
round the room to find the bed” kind of thing. Menchion
muses, “Everyone associates South Beach with stark
white. We went further with the nuances of contrasting a
“warmer” white with a “cooler” white.”
II BY IV has succeeded on a mandate of “Design
magically; Think practically”. In the business for over
17 years, the focus has remained fixed on providing
innovative design that proves profoundly functional. “In
playing with scale, we took that to the extremes in the
exterior – imagine oversize planters peppering the
property with riots of blooming colour in the summer
time,” he offers brightly. To describe the signature
elements of the design he adds, “We experimented with
accents of just the right colour in just the right
space. We’re dropping five-foot diameter tangerine
chandeliers in lobby. There’s a huge wow factor at work
here.” In the case of the South Beach Condos + Lofts, II
By IV demonstrates an inspired interpretation of current
and emerging consumer attitudes and expectations.
So what
can you expect when crossing Toronto’s most austere
design team with the land of champagne, speedos and
sunscreen? The most promising new condo concept in the
city, one that will treat Toronto to a residential oasis
of significance. The setting
is an epic lakeside Shangri-la, complete with a green
“checker board” of botanicals, avenues of oversized
potted plants lining expansive manicured lawns. In the
expanse between the two towers, the developers have
cleverly combined a dramatic outdoor reflecting pool
with a stunning patio lounge, complete with private
cabanas.
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Next to its prime lakefront location, one of the key
selling points of the project is “The Shore Club” –
40,000 square feet of unique lifestyle amenities,
rivaling the offerings of many luxury hotels. For
clients looking for the total amenity package, look no
further. This development offers an outdoor reflecting
pool, sundeck with private cabanas, indoor pool, quiet
garden, squash courts, fully-equipped gym, juice bar,
yoga/meditation rooms. Moreover, “The Ocean Drive
Lounge” is the condo community’s entertainment hub,
designed to create an ideal social experience without
having to leave home.
When the frigid temperatures of February in Toronto take
hold, your sun-kissed suite will hold out her rosy hand
- like a blushing Sandra Dee offering her cheek for
Bobby Darin’s kiss. Residents escape the chills with a
warm whirlpool, or a mani-pedi session at the on-site
SOBE spa. If leaving your suite is not an option, lather
up like a rock star in your ensuite’s deep soak bath.
The well-planned layouts invite additions of king-sized
feather beds, so a Cinderella sleep is a tuck in away.
Many boast private wrap-around terraces for dramatic
views over Lake Ontario. This
is a truly unique investment opportunity, as it brings
South Beach architecture and lifestyle to Toronto within
a secure, thematically unified master plan.
For the discerning condo shopper whose favorite floor
plan must be topped with an adventurous twist, II BY IV
introduces five innovative and upscale finishing
packages to suit every sensibility.
The Loft collection features
inspired contemporary design in loft-like spaces,
uniting a love of water, the outdoors and creative
living. The Ocean Drive collection is an inventive
vision of post- minimalism, creating an expansive feel
and inspiring views. The SOBE series features an art
deco inspired aesthetic, while the The Sky collection
features a sense of modern glamour with luxurious
finishes to celebrate refinement & indulgence. All
collections feature 6 ft deep private terraces, and
glass ensuite showers. The prized Penthouse collection
is featured on the top three floors and offers "carte
blanche" customizing options - allowing buyers the
freedom to customize spatial configurations and design
elements with the II by IV design team.
Amexon’s
new darling emerges as one of the most interesting
residential projects on the real estate horizon for
2008. With the showroom hosting several warm up events
and launch parties, the project is set to make an
interesting impression on the cultural and social life
of the city. South Beach
Condos + Lofts redefines the concept of the planned
community, bringing understated chic, glamour and luxury
to Toronto on a grand scale.
The Presentation
Lounge will launch in the spring of 2008. Lakeview
living starts from $188,000 to over 1 million. Fees 38
cents per sq. ft. plus hydro.
www.southbeachtoronto.com |
